FILE - In this Nov. 17, 2010 photo, Mike "The Situation" Sorrentino poses at GQ magazine's …
NEW ALBANY, Ohio (AP) — Abercrombie & Fitch is offering to pay to Mike "The Situation" Sorrentino and his fellow "Jersey Shore" cast members so they'll stop wearing the brand on the show.
The clothing company says in a news release posted Tuesday that it's concerned that having Sorrentino seen in its clothing could cause "significant damage" to the company's image.
Abercrombie says a connection to The Situation goes against the "aspirational nature" of its brand and may be "distressing" to customers. The Ohio-based retailer says it has offered a "substantial payment" to Sorrentino and producers of the MTV show so he'll wear something else.
The company says it also is making the offer to others in the hard-partying cast.
An MTV spokeswoman did not immediately return messages for comment on Wednesday.
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