Larry Flynt to The Situation: You're 'good enough' for Hustler clothes

Mel Evans / AP

Michael "The Situation" Sorrentino

By Randee Dawn

Who knew that keeping the "Jersey Shore" cast well-dressed would become a matter of such contention?

Abercrombie & Fitch kicked off the discussion Tuesday when it announced it would pay the members of the MTV reality show not to wear its clothing. On Wednesday, Michael "The Situation" Sorrentino and Paul "Pauly D" DelVecchio fired back, with The Situation suggesting in a Tweet that the announcement caused the company's stock drop of nine percent: "Looks like Abercrombie got themself into a Situation!"

For the record, Abercrombie & Fitch's earnings report also came out on Wednesday, a more likely culprit for the drop.

Fortunately, someone has been willing to fight for the rights of the heavily tanned. Yesterday, Larry Flynt -- publisher of adult publication Hustler magazine -- released a statement saying they would happily "pay Mr. Sorrentino to wear their clothing so that he can stay well dressed," according to TMZ.

"The Sitch may not be good enough for Abercrombie & Fitch, but he's good enough for us," Flynt's statement continued.

No Tweet or comment yet from "The Sitch" or Pauly D, but it's probably only a matter of time.

And it's always nice to know who your friends are.

Related content:

• 'Jersey Shore' stars call out Abercrombie over offer
• Abercrombie wants Situation out of its clothes
• Pauly D wants love life guidance
• Are Deena and Pauly D heading for a hook-up on 'Jersey Shore'?
• 'Jersey Shore' slideshow 

The CLICKER 

'Jersey Shore' stars call out Abercrombie over offer: 'Hmmm if They Don’t Want Us To Wear Those Clothes Why Make GTL Shirts,' Pauly D tweets

Elisabetta Villa / Getty Images: Mike "The Situation" Sorrentino, left, and Paul "Pauly D" DelVecchio tweeted their frustration at Abercrombie and Fitch.

 

Access Hollywood

Mike “The Situation” Sorrentino has something to say about retailer Abercrombie & Fitch’s offer to pay him to wear another brand’s clothing on “Jersey Shore.”

“Looks like Abercrombie got themself into a Situation!” the MTV reality star tweeted on Wednesday, followed by a link to a CNN finance article noting that the brand’s stock had dipped by nine percent.

VIEW THE PHOTOS: Hollywood’s Infamous Celeb Feuds

The retailer, whose outlets are known for their dark stores filled with loud music, said on Tuesday it would offer a “substantial payment” to The Sitch, or any of his castmates, as long as they stopped wearing the label’s gear on “Jersey Shore”...

1. Don't miss these Entertainment stories
   1. 

      Universal Pictures, Lionsgate
      Comparing the Conans: Arnold vs. Jason
      Who's taller? Hairier? Has more creative taste in baby naming? We see how the original "Barbarian," Arnold Schwarzenegger, measures up to newbie Jason Momoa.
   2. Jihadist calls for Letterman's assassination
   3. Is George Clooney's ex going 'Dancing'?
   4. 'Idol' exec responds to Adam Levine's slam
   5. Mark it, Dude. 'Lebowski' reunion a blast

...Abercrombie said the series is “contrary to the aspirational nature of the brand.”

VIEW THE PHOTOS: Sookie Or Snooki? Take The Quiz!

Paul “DJ Pauly D” Delvecchio had his own comment, calling the brand out on Twitter for reportedly previously selling shirts with the “Jersey Shore” gang’s famous catch phrase – GTL – gym, tan, and laundry.
 
Story: Abercrombie wants 'Situation' out of its clothes

“Hmmm if They Don’t Want Us To Wear Those Clothes Why Make GTL Shirts #yourPRsux,” he wrote, tweeting to a picture of an Abercrombie & Fitch T-shirt with “GTL” stamped on it above the word “Fitch.”

VIEW THE PHOTOS: It’s T-Shirt Time! Hot Shots Of ‘Jersey Shore’ Star Pauly D

TODAY access hollywood 
Copyright 2011 by NBC. All rights reserved.

Abercrombie and Fitch Messes With The Situation, Which Messes With Their Stock

by Jason Kaufman in Jersey Shore

 

Mike 'The Situation' doing the Abercrombie Sidewalk Shuffle

On Tuesday, Abercrombie and Fitch offered "substantial payment" to MTV's "Jersey Shore" cast members, specifically Mike "The Situation" Sorrentino, to refrain from wearing their product.

"We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans," an A&F spokesperson said in the statement.

Some thought brilliant publicity stunt, but the street didn't see any humor in this, um, situation.

Abercrombie and Fitch (ANF) posted one of Wednesday's biggest percentage decreases after trading stopped on the NYSE, falling nearly 8.7 percent to close at $64.87.



Our brothers and sisters at MTV Remote Control raise a good point that may give Abercrombie more reason to sweat. A good deal of the "Jersey Shore" fans are probably curled up at home in their A&F clothes watching The Situation's adventures each week. Does that mean they should stop buying the brand also?  

Read Remote Control's Open Rebuttal To A Certain Clothing Retailer Who Dissed Our 'Sitch'

MTV Newsroom 

Abercrombie asks 'The Situation' to shop elsewhere

• 
  FILE - In this Nov. 17, 2010 photo, Mike "The Situation" Sorrentino poses at GQ magazine's …

NEW ALBANY, Ohio (AP) — Abercrombie & Fitch is offering to pay to Mike "The Situation" Sorrentino and his fellow "Jersey Shore" cast members so they'll stop wearing the brand on the show.

The clothing company says in a news release posted Tuesday that it's concerned that having Sorrentino seen in its clothing could cause "significant damage" to the company's image.

Abercrombie says a connection to The Situation goes against the "aspirational nature" of its brand and may be "distressing" to customers. The Ohio-based retailer says it has offered a "substantial payment" to Sorrentino and producers of the MTV show so he'll wear something else.

The company says it also is making the offer to others in the hard-partying cast.

An MTV spokeswoman did not immediately return messages for comment on Wednesday.

YAHOO News